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Trademark Related News

Arlington Incorporates New Official Logo


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Arlington Incorporates New Official Logo

The City of Arlington has a new logo. The capital letter A remains a prominent element that now includes a larger star and richer colors.

Arlington City Council member Kathryn Wilemon said the new logo reflects a more modern, vibrant city. Wilemon chairs the City’s Municipal Policy Committee, which saw an opportunity to update the city’s logo and incorporate the new design into several projects, including Interstate 30 and co-branding on an elevated storage tank.

This week, the new logo is being painted on the elevated storage tank at 318 N. Collins St. near downtown Arlington and the future Cowboys Stadium. The tank also includes official logos for the Texas Rangers, Dallas Cowboys and University of Texas at Arlington. This project, which also includes tank renovation and repairs, is scheduled for completion in July.

Read more at ci.arlington.tx.us/news/2006/archive_0606_04.html


 

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Daily Terms

Functionality

Definition:
That aspect of design that makes a product work better for its intended purpose, as opposed to making the product look better or to identifying its commercial source.

Fanciful Marks

Definition:
Comprise terms that have been invented for the sole purpose of functioning as a trademark or service mark.

eTEAS

Definition:
Electronic Trademark Examination Application System - electronic trademark filing system. It allows the public to complete various trademark filings and transactions on-line.

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